The Illusion of Time

Time is an illusion. I have heard that before but only now am I understanding it, though not fully. 

Since June I have been concentrating on hot sauce, trying to grow what started as a hobby into a viable business. An important and vital part of this process is to keep writing this blog, keep getting our message out there. It’s a good message - it really is. Simon Sinek, in his book (treatise) exhorts businesses to “Start With Why” and that is what we do. 

We are committed to feeding the hungry, clothing the naked, educating the poor and helping hard working entrepreneurs around the world. 

That is our ‘why’.

How are we going to do that? By selling our hot sauce and donating to some incredible charities with the money we raise. 

That is what keeps me going, it’s why I can get up everyday and look forward to what’s next. I get to live out every day what is important to me. But yet, I am not “happy”, not “at peace.” Time, you see, is an illusion. I thought that by concentrating on what I love to do and doing it everything would magically fall into place. I would have time to write this blog, I would be out selling at fairs and festivals. I would be talking to groups about how you can be committed to sustainability, philanthropy and social responsibility while still being able to be profitable. That hasn’t happened, yet. Will it happen? I hope so.

Have I written more in this blog? No. No time. 

Have I followed up on some of the contacts I have made in and around the community? Not yet. No time.

Have I sent invoices to the stores carrying the hot sauce to actually get paid? Nope. No time. 

Have I ordered the next pallet of empty bottles so we can make the next order of hot sauce? Nada. No time.

Can I blame any of this on time? No, time is an illusion. I cannot blame time. I can blame fear, uncertainty and doubt (or FUD as a colleague used to say).

Is what I write good enough? How will I react if someone doesn’t want to talk? What if they don’t think the hot sauce was good enough? What happens if no one buys any of the hot sauce and I’m stuck with thousands of bottles? Can I blame ‘time’ for any of this? Of course not. There is plenty of time. 

It is up to me to be able to concentrate on the important things, do what needs to be done and not get sucked into the extraneous things that zap our strength and don’t build our bodies and minds up. It is more than just staying positive - it is living positive. 

Is time an illusion? Maybe, but in reality it has been an excuse. Now that I have recognized it and named it can I conquer it? I am certainly going to try!

What is your illusion? What is it that is keeping you from being the person you want to be?

Peace friends.


The Lord Appears to Elijah
And the word of the Lord came to him: “What are you doing here, Elijah?”

He replied, “I have been very zealous for the Lord God Almighty. The Israelites have rejected your covenant, torn down your altars, and put your prophets to death with the sword. I am the only one left,and now they are trying to kill me too.”

The Lord said, “Go out and stand on the mountain in the presence of the Lord, for the Lord is about to pass by.”

Then a great and powerful wind tore the mountains apart and shattered the rocks before the Lord, but the Lord was not in the wind. After the wind there was an earthquake, but the Lord was not in the earthquake. After the earthquake came a fire, but the Lord was not in the fire. And after the fire came a gentle whisper. When Elijah heard it, he pulled his cloak over his face and went out and stood at the mouth of the cave.
1 Kings 19: 9-13