What’s Your Mission? Yes, You Have Been Called, You Have a Mission.

I cannot believe it has been almost a year since I traveled to Africa with the Leadercast and World Vision Micro teams. It was, as you can imagine, a pivotal experience for me and my family. To say it was the ‘culmination’ of all of our hard work would be disingenuous though. It was, in fact, just the beginning of our work and a catalyst to propel us forward with our mission. Like every good company out there we have a mission statement - you know, a short sentence or two that defines who you are as a company to the outside world, to customers and even potential investors. We are proud of our mission statement and our vision and we do our best to live up to it. 

If you know of any investors that want to get on board, please don’t hesitate to send them my way!

While our mission and vision guide us in what we do and how we do it, I really think it is our philosophy that sets us apart from the crowd. A philosophy is not as easy to condense into a sentence or two but I’m going to try. 

Our philosophy is to use what we have to do what we can without regard for the ramifications of failure. That’s right…go “all in” as my friend Gian Paul Gonzalez would say. What does that even mean? First and foremost it means that we ‘pay’ our charities first. If we waited until we were ‘successful’ before we started to give then we may never give. Hot Sauce 4 Good is built on our commitment to charity. Hot sauce is in our blood, charity is in our DNA.

What’s it all mean? Well, it means we are blessed. Blessed to be making a difference, no matter how small, in the lives of those we have been fortunate enough to help. It means that we can start each day with the knowledge that what we are doing is important. It means that, when I am afraid of rejection and wary of putting myself and our product ‘out there’ I can rest assured that what we are doing is not only good and right and just, but it is what we have been called to do. 

You see, we don’t just have a ‘mission statement’ but we have an actual mission. We have been called to change the world with hot sauce. We need to feed the hungry, educate the poor and invest in hard working entrepreneurs. It isn’t a series of platitudes, it is a mission.

Guess what? You have a mission too. I don’t know what it is but I do know you have one and you had better pay attention to it to or you are likely to be swallowed by a big fish and vomited out onto the beach unless you do. I better explain a little. This past Sunday at our youth group we explored what our personal mission is…not what we do or what profession we will be but what our purpose is. The book of Jonah* puts it very succinctly. Let me lay it out to you in these 8 simple steps:

Our mission is simple - we are committed to changing the world by supporting charities that feed the hungry, educate the poor and invest in hard working entrepreneurs in developing countries. In order to do this we make great hot sauce.

Our vision goes a little beyond our mission - we want Hot Sauce 4 Good to have a demonstrable impact in the lives of the poor and underprivileged locally, nationally and around the world.

  1. God asks Jonah to do something (Jonah 1:1-2)
  2. Jonah boards a boat and runs away (Jonah 1:3)
  3. Jonah is swallowed by a ‘big fish’ (Jonah 1:17)
  4. Jonah has three days to think and he prays, hard (Jonah 2: 1-9)
  5. Jonah is ‘vomited’ onto the beach (Jonah 2:10)) 
  6. God asks Jonah to do something (Jonah 3: 1-2)
  7. Jonah says yes (Jonah 3: 3)
  8. The entire city of Nineveh is saved (a modern Las Vegas) (Jonah 3: 10)

It’s like one of those DirectTV ‘’get rid of cable" commercials except this is more of a ‘don’t get swallowed by a big fish, listen to what God wants you to do’ story. Ditching cable for Direct TV is not going to have much impact on your life. Listening to God and accepting your mission is.

I was inspired by the responses of our high school kids. We got the typical responses but they were accompanied by profound reasons. Here are just a few:

  • I want to be a special ed teacher…because no student should be limited in what they can do.
  • I want to start my own business…because I want to give back to my community
  • I want to bring clean water to the world…because no child should die because they don’t have access to clean water
  • I want to be a dancer…and bring joy to the world
  • I want to be rich like Bill Gates…so I can make a difference with my money

My challenge to you is to pray about what YOUR mission is. It doesn’t necessarily mean a change in your profession, rather it is the ‘reason’ that you do what you do. The song “Come as You Are” by Crowder really hits the nail on the head for me, take a listen and hopefully be inspired. As you spend time thinking about your mission in life, keep this in mind:

Success is not measured by the amount of money you make but by…
…the difference you make
…the people you help
…the love you spread
…the healing you bring
…the hope you provide.

For a little fun with Jonah check out this little Abbot and Costello routine



Bits & Pieces:

  • The ground is frozen but the farms are prepping for the spring planting! Thanks Doug at Hillsboro Farms for increasing your Ghost Pepper order!!
  • Check out Collyde One Day on March 14. I’ll be there with World Vision. If you need a day of renewal with leaders of the local church this is a day for you!
  • Say a prayer for us as we approach some local retailers this week. If you know of a store that we should have our products in don’t hesitate to reach out to me at bob@hotsauce4good.com

* I am drawn to the ‘short’ books in the bible - Jonah in the Hebrew Scriptures and Philemon and James in the Christian Scriptures. They pack a lot into a little!